Generative Engine Optimization

Generative Engine Optimization (GEO) represents a paradigm shift in digital marketing, driven by the rise of AI-powered search engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE). Unlike traditional Search Engine Optimization (SEO), which focuses on ranking web pages on search engine results pages (SERPs) through keyword optimization and backlinks, GEO aims to enhance…

Generative Engine Optimization (GEO) refers to the process of optimizing digital content to improve its visibility, relevance, and performance in generative AI search engines, such as those that use large language models (LLMs) to generate conversational or synthetic responses. Unlike traditional search engine optimization (SEO), which focuses on ranking keyword search results, GEO aims to…